This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Drake Cooper featured in Photo District News magazine

Drake Cooper was featured in the October issue of Photo District News, noting our use of original photography . The article was titled “West of Madison Avenue” and featured six smaller agencies across the country who were known for using compelling original photography in print campaigns. Using the images from Northstar Cycle Courier shoot to illustrate, the article focuses on the creative team’s flexibility, attention to detail and desire to create authentic feelings with photography. Nice.