This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Goin’ National

Drake Cooper PR is nationwide. Recently contracted by Keynetics, one of Idaho’s largest technology companies, the agency’s PR team just completed the launch of a new product named Kount – a cutting-edge online fraud prevention tool targeted at F100 retailers. The PR plan included media relations, industry analyst briefings, social networking, and participation in the National Retail Federation Expo held last month in New York. Focusing on top-tier media and major analyst firms, the campaign resulted in maximum visibility among internet retailers, money transfer agents and financial service providers. The team is now working on a six-month post launch plan.