This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Visitidaho.org an Official Webby Honoree

Drake Cooper has been working with the Idaho Travel Council since 1981. We love them. Together we put forth advertising, pr, web and other marketing materials to help encourage travelers to explore the great state of Idaho.

As we all know, there’s lots of great places in the world to visit and tons of great online tourism environments. So it was an honor to hear that the primary DC/ITC site, VisitIdaho.org, was an Official Honoree at the 12th Annual Webby Awards. Some of the other top nominees were SouthAustralia.com, VisitBritain.com, Us.Holland.com, Montereyinfo.org and Furuvik.se.

Each of these sites are very cool to check out, combining engaging environments that highlight the core reasons people should visit. We particularly enjoy what Furuvik.se did–a complete user experience of the area, which, surprisingly, you don’t even need to understand the language to comprehend the experience they offer. Excellent.

The Official Honoree distinction is awarded to work that scores in the top 15% of all work entered into the Webby Awards. There are nearly 10,000 entries received from all 50 states and over 60 countries.