This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Write the Future…er…Don’t

Hullabaloo rang across the Internet when Nike released its “Write the Future” ad to drum up World Cup hype (as if an ad was necessary). While it was cool enough for kids in the ad industry, soccer fans may not be so fond of the ad. As Rachael Maddow points out, the Nike ad may be to soccer players what the Madden Football video game cover is to quarterbacks.