Major congratulations to CBH Homes for selling 134 homes in the month of February.
Amidst endless negative media reports about how the economy is circling the drain, CBH has 134 reasons to celebrate. Idaho’s largest home builder even sold 34 and then 35 homes in two consecutive weekends last month.
Boom!
This surge in sales can certainly be attributed to the federal tax credit for first-time and new home buyers, which CBH Homes has made even more beneficial with special incentive offers.
So, keep an eye on this major player in the housing market. They might just lead us right out of this recession yet.
Creativity vs. Metrics – Why the Versus?
I read this AdAge article, titled “Why Metrics Are Killing Creativity in Advertising” last week and have been thinking about…

That’s What We Think, Here’s What We Do
Our Creative Advertising Services
Campaign Planning™ & Strategy
Brand & Sales Strategy, Research
Art, Story & Experiential
Copywriting, Design, Social, Content
Interactive Marketing
Websites, Campaign Assets, Apps, Email
Findability™
SEO, SEM & Overall User Experience
Media Strategy, Planning & Buying
Media Strategy, Planning, Buying, Trafficking & Attribution
Data Insights & Analytics
Media Optimization, Trends, Forecasting, Testing
Photo & Video Production
Direction, Cinematography, Editing, Post