It is a word, a phrase, a way of life that most have become either accustomed to or have heard endless earfuls about: green. Companies are playing their part in continuing the green effort, Coca-Cola in particular.
Recently, Coca-Cola, working with the World Wildlife Federation and Momentum Phillipines, installed a 60-by-60-foot billboard in Manila, Phillippines, made of living plants. It is the first plant billboard in the country. This particular billboard is very different than most, it actually helps absorb carbon dioxide, on average 13 pounds a year. The billboard uses 3,600 pots of Fukien tea plants, which are potted in a mixture of industrial byproducts and organic fertilizers. They are maintained by an efficient drip irrigation system called trickle irrigation or micro-irrigation. The “green” effort doesn’t stop there, recycled Coca-Cola bottles were used as pots.
As a part of the company’s “Live Positively” commitment (a commitment to make a positive difference in the world by incorporating sustainability into everything they do), Coke celebrated their 125th anniversary earlier this year with the largest building illumination ever created. Their headquarters tower in Atlanta displayed nearly 1 million lumens of light. How is that green, you ask. The emissions from this event will be offset in support of Georgia’s Valley Wood Carbon Sequestration Project.
In a world of print, digital, tv and radio – advertisers are picking up the green trend. Creativity breeds ways to infuse green into design and into new and developing campaigns; saving the world, one billboard at a time. It goes without saying – but I shall remind you, behind every great idea, is a great agency. Congrats to Momentum Philippines for a job well done.
Say It to Me Now.
Writing for social media and the web, takes finesse. Marketers use many different tactics to encourage clicks, purchases, likes, what…

Our Creative Advertising Services
-
Corporate Positioning, Brand Evolution & Strategy
Mission/Vision Development, Strategic Counsel For Marketing/Branding Challenges
-
Market Research
Quantitative, Qualitative, Ethnography, Consumer and/or Internal Stakeholder Insights
-
Creative Campaigns
Brand Campaigns, Product Launches, Full Funnel Marketing Efforts
-
Brand Design
Brand Guides, Style Guides, Branding Elements, Logos
-
Web Development and Digital Applications
Open-Source Platforms, Enterprise WordPress, eCommerce, AR, Emerging Technology
-
Media Strategy, Planning & Buying
Media Planning, Media Plan Development, Media Buying, MMM, Online and Offline
-
MarTech
AI, Responsible Consumer Data Management, AdOps, Marketing Software
-
Analytics
Dashboards, Insights, Business Metrics Evaluation, ROI Reporting, Data Warehousing
-
Content Creation
Videography, Photography, Short-Form Video, Organic Social Content
-
Findability™
SEM, SEO, GEO (AI Generative Experience Optimization), Voice Search