Should your brand get involved in political and social issues? Most people will say no. P&G recently launched a campaign reaching out and empathizing with black consumers and it’s been getting a lot of positive feedback. Now, more than ever, brands are choosing to interact with disenfranchised and struggling individuals in their community, and for a giant brand like P&G to makes these moves, this is a big deal.
We always find it interesting to read and learn about how our favorite products come to life. The Instagram development team blogs and records their experiences and how they are shaping the world of social media and this post really opens the floodgates to one of the most successful social media launches ever.
For years, there have been complaints and observations by people all over the world saying things like “kids these days don’t play outside” or “when I was your age, I was out causing trouble with my friends and exploring the world.” Well, now there’s some data to support these theories, and the outcomes are really bleak. Probably one of the more insightful articles we have shared, this brings to light some of the darker outcomes from social media and technology at our fingertips.
Drake Cooper is proud to announce we have been recognized by the League of American Bicyclists as a GOLD level…
That’s What We Think, Here’s What We Do
Our Creative Advertising Services
Campaign Planning™ & Strategy
Brand & Sales Strategy, Research
Art, Story & Experiential
Copywriting, Design, Social, Content
Websites, Campaign Assets, Apps, Email
SEO, SEM & Overall User Experience
Media Strategy, Planning & Buying
Media Strategy, Planning, Buying, Trafficking & Attribution
Data Insights & Analytics
Media Optimization, Trends, Forecasting, Testing
Photo & Video Production
Direction, Cinematography, Editing, Post