2012 Ad Spending Forecast
According to ZenithOptimedia, North American ad spending is projected to increase 3.6% this year to $171 billion. Globally, ad spending is forecast to be up 4.7% to $489 billion. (Yes, nearly 35% of all advertising is spent in North America.)
The nice SONY ad above is all about screens… and that’s where the largest growth areas will be seen—all things involving a screen. Mobile advertising is projected to lead the way in growth with ad spending expected to increase 48% to $1.2 billion versus 2011.
Social ad spending follows closely behind with 37% anticipated growth to $3.4 billion.
Online display is another area of strong growth that should be up around 12% to $5.2 billion while PPC will increase 15% to $13.1 billion.
Another performer this year will be TV which will increase 6.8% to around $64 billion.
On the decrease will be newspapers and magazines falling 8% and 3% respectively. But just because something is shrinking doesn’t mean that it’s small: roughly $34 billion will still be spent here this year.
Our Creative Advertising Services
Campaign Planning™ & Strategy
Brand & Sales Strategy, Research
Art, Story & Experiential
Copywriting, Design, Social, Content
Websites, Campaign Assets, Apps, Email
Media Strategy, Planning & Buying
Media Strategy, Planning, Buying, Trafficking & Attribution
Data Insights & Analytics
Media Optimization, Trends, Forecasting, Testing
Photo & Video Production
Direction, Cinematography, Editing, Post