2012 Ad Spending Forecast
According to ZenithOptimedia, North American ad spending is projected to increase 3.6% this year to $171 billion. Globally, ad spending is forecast to be up 4.7% to $489 billion. (Yes, nearly 35% of all advertising is spent in North America.)
The nice SONY ad above is all about screens… and that’s where the largest growth areas will be seen—all things involving a screen. Mobile advertising is projected to lead the way in growth with ad spending expected to increase 48% to $1.2 billion versus 2011.
Social ad spending follows closely behind with 37% anticipated growth to $3.4 billion.
Online display is another area of strong growth that should be up around 12% to $5.2 billion while PPC will increase 15% to $13.1 billion.
Another performer this year will be TV which will increase 6.8% to around $64 billion.
On the decrease will be newspapers and magazines falling 8% and 3% respectively. But just because something is shrinking doesn’t mean that it’s small: roughly $34 billion will still be spent here this year.
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