This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Announcing Our New Creative Director!

We are proud to announce to the world that our very own Jennie Myers has accepted the role of Creative Director here at Drake Cooper!

In the six years that Jennie’s been with Drake Cooper, she has been integral in partnering with our clients to create some of the most successful and original campaigns that have come out of these walls. She has led creative efforts for The Idaho Travel Council (more and more), CBH Homes, 44 North Vodka, Bodybuilding.com, Microsoft Office, Simplot, and The Idaho Department of Labor, to name a few.

Jennie is not just a wickedly talented designer with delectable taste in shoes, she is also strategically business minded. In addition to her design background, she will graduate with her Executive MBA this May (we’ve already got the air horn and streamers ready, champagne chilling) from Boise State University. This paired with serving on the boards of AIGA Idaho, the Boise Advertising Federation, and as an adjunct professor at BSU, means that Jennie’s got that left-brain/right-brain thing down pat.

“More than ever, creativity and innovation is about viewing business obstacles as opportunities,” she said. “Our creative process is embracing a design-thinking approach, one that puts human-centered solutions first, balances analytical data with intuitive originality, and is highly collaborative. The closer we can get to understanding our clients’ businesses, the more successful we will be.”

We think with Ms. Myers at the Creative department’s helm, we can expect great things! We are thrilled with her vision for our creative department and agency.

Congrats, Jennie!