This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

April looking “bright” for Jensen Jewelers
This is a spot for Jensen Jeweler’s new April promotion The Bright Sale. The concept for the promotion as well as the television spot came from Jennie Myers and Sean Young here at Drake Cooper. North By Northwest here in Boise, ID handled the animation and production of the television spot. This spot and a :15 version will air in rotation, March 30th through April 20th, in all of Jensen Jeweler’s markets located in Idaho, Montana, Nevada, Wyoming and South Dakota.