This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Building Websites, Building Communities

Drake Cooper would like to congratulate Coleman Homes of Boise, Idaho – winner of the National Association of Homebuilders (NAHB)   Gold Award for “Best Website for a Builder”. The NAHB International Builder’s Show is the largest convention and competition for new home sales and marketing professionals and communities. 


The digital marketing goal for Coleman Homes is to attract new customers, build online lead conversions and boost sales center foot traffic. This is being accomplished in an overall digital campaign and on the site itself, we are enhancing the user experience, increasing customer contact opportunities and displaying enriched product imagery as well as making navigation easier. NAHB commended the website for its:

“Simple navigation, big photos and an easy-to-use floorplan personalization tool making the site attractive and sticky. The consumer can build their dream home online, adding options, bedrooms, fireplaces and patios. The site is information rich and the soothing color palette makes you want to stay longer.”


 The website also takes advantage of modern design features that consumers have come to expect in their retail shopping experiences. In particular, the use of a parallax scrolling brought an element of storytelling to Coleman’s “Hello to Home” four-step building process.


A big thank you and congratulations to our friends at Coleman Homes!