This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Giving Kids a Lift for the Holiday

The holiday season is a special time, particularly for kids. In that spirit, we are giving a special gift to some very special kids on behalf of our clients.

This year our Dream Big client has been Hodia, a year round organization with camps and activities for kids with diabetes.  Over the past year we’ve collaborated with Hodia to create graphic standards and corporate guidelines to give their organization a consistent, unified look across multiple forms of media. We are also in the process of building them a brand new website with some fun features. 

Many kids with diabetes live in rural Idaho, so they are often the only ones in their school with it. Hodia gives them a chance to interact, get to know, and just have fun with other kids who have similar challenges. Aside from lots of outdoor fun and making new friends, kids learn how to be self sufficient in managing their health.

The work we do with our clients allows us to send some kids to Hodia ski camp this winter and give kids a lifetime of memories and friendship. A special thanks to Sidewayz Films and to Noah, our star and Camp Hodia veteran, who patiently spent hours moving in tiny increments to help us create our holiday video. Also, a shout out to Victoria Greener Photography for donating beautiful photography for the coming site. Thanks team!