Harley’s New Dark Side
Thought this campaign was interesting. It is for a new line of bikes called “Dark Custom” and is targeted towards 20 something riders who we called Modern Outlaws. The reason I wanted to share this is because of a piece of marketing that I received a few days ago that I feel is working very hard for the brand. The photo above is of a direct mail piece that contained two stickers of logos that were designed for specific usage with the Dark Custom campaign. The card that accompanied the stickers says that they’re limited edition and if I want the other two to complete the set of four, I can go to a Harley dealer and get them.
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