This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

How The Harlem Shake Went Viral

Ever wonder how some random online thing becomes a massively popular online thing? If so, here’s your chance. The subject: this year’s Harlem Shake.

It turns out the Harlem Shake didn’t become popular because of a bunch of YouTube users like you and I… Corporations made it happen.

Curious?

So was I.

Read on here.