This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Hurricane Party

It’s a unique pastime in the south to throw a ‘hurricane party’ if there’s a Gulf storm brewing and about to hit. Or, if the storm has hit and folks need to grill up all the meat that’s thawing in the freezer because there’s no electricity and everyone needs an excuse to get together, eat and drink (not that anyone ever needs an excuse for that in the south).

But tonight, in support of Idahoan Jeret “Speedy” Peterson’s much anticipated Olympic performance in aerial skiing, I recommend reinventing the ‘hurricane party’ with an Idaho twist.

This ‘hurricane party’ should include basic elements like friends, food, and a big screen TV with the Olympics turned ON.

Don’t fight the stereotype: cook up some potato fries on the grill (simply toss potato slices in olive oil & sprinkle a little Tony Chachere’s Cajun Seasoning or rosemary and salt on top). If you have additional cravings, just make sure you buy Idaho Preferred.

It won’t be an authentic hurricane party unless there are some libations. Instead of serving up hurricanes – the drink, mix up a pitcher of Doc Hollidays, which is simply 44 North Mountain Huckleberry + Red Bull + ice = deliciousness.

Indulge, imbibe, and gather ’round to watch as the Hurricane unfolds!

P.S. If you want a little multi-media to entertain your hurricane party guests with, visit http://www.soulofskiing.com/, where you can watch a video of Speedy P. and even get a phone call from him. Seriously. Okay, so it’s recorded. It’ll still get you in the mood for a Hurricane.