This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Idaho Travel Wins at The Mercury Awards

Congrats to Idaho Tourism for their big wins at the National Councils Awards at the ESTO Conference!

The ESTO conference was held earlier this week in Salt Lake City. One of several national conferences held by the US Travel Association, ESTO (Educational Seminar for Tourism Organizations) is a national forum centered around bringing local, regional and state marketers together to learn about the latest trends, marketing tools and global challenges that face the travel and tourism industry today. As a 3-day event, the conference included national speakers, breakout sessions, and several key-note addresses by industry leaders. The event ended with the annual National Councils Awards, which was a celebration of marketing and creative excellence across the national, including the Destiny Awards, Mercury Awards, and the State Tourism Director of the Year.

We are proud to announce that Idaho Tourism won two Mercury Awards:
Best Print Advertising for the Great Idaho Getaway Campaign, which features one great family from Seattle on a 10-day, 2,200 mile adventure of a lifetime through Idaho.

Niche Marketing for Cruising the Loop, which, through a partnership with Harley Davidson, featured a group of female motorcycling journalists traveling Idaho’s Grand Teton Scenic Byway and Yellowstone National Park in Wyoming.

We are so honored to have worked with such a great team and for a great state!