This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

It’s Time to Dream Big!

Our Dream Big application for 2012 is up and ready. We are looking for a non-profit that, like us, enjoys sunlit beaches, Lobster Thermidor, and the Word Scrambler in the Monday ‘paper. If we’re not a match on those things, perhaps we can bond over your marketing needs.

This will be the fifth year for Dream Big, and we couldn’t be more pleased with our past years’ non-profits. Our organizations have really run the gamut. We created this program when we were working with BAM Jam in 2008.

BAM Jam is a three-on-three basketball tournament that takes place one August weekend in downtown Boise. As it was their inaugural year, we helped them with branding, messaging, PR and web development. The energy of this project was palpable. We were lucky to work with some really great people, and that the proceeds from BAM Jam are donated to the Boys & Girls Club and the Idaho Select Player’s Fund made this project even more gratifying.

In 2009 the Learning Lab worked with us to build their organization a brand new website. We were able to create it from the ground up, including strategy sessions, online messaging, and photo shoots. We had the privilege of meeting several of their students through that process, and their stories of strength and determination are astounding.

The Learning Lab is an organization that teaches and encourages adults who struggle with literacy. Because illiteracy is often cyclical through generations, Learning Lab promotes family literacy, and helps families discover the joy of learning together.

Last year we had the pleasure of working with the Boise Bicycle Project, a local bicycle cooperative that strives to build a stronger bicycling community by promoting the health, personal, social and environmental benefits of biking. BBP believes that everyone should have access to a quality bicycle regardless of income, and they are doing their part to get bicycles to those who need and want one.

BBP put on a killer bicycle block party the last weekend in May with live music, auction, and a Frankenbike contest (A Frankenbike is a crazy looking bike created from mismatched bike parts.). We helped them get the word out by designed posters, t-shirts, spokescards, and worked to get them mentioned in an article in Sunset magazine, among other things. This organization has a huge heart and has given away hundreds of bikes to kids in need.

Most recently, the Boise Rescue Mission became our Dream Big organization for 2011. The Boise Rescue Mission provides food, shelter, clothing and opportunities to recover from homelessness for men, women, and children in need. They have several shelters here in the Boise valley and have served over 300,000 meals already this year.

In the last several months, our teams have worked together to hone BRM’s brand messaging strategy as well as BRM’s identity design. We have really enjoyed getting to know the team over there and admire all the great work they do every day.

The question we are asked most frequently surrounds the criteria we use to choose the Dream Big awardee. Though not an exact science, we take a close look at what it is you need, decide whether we can provide that, and let the tugs on our hearts do the rest. Everyone in our agency has a vote, and we choose an organization that we feel strongly about. We want to help your goodness multiply, and we believe in you!

2012 is nearly upon us, and we are enjoying the applications that are coming in. Our application will be up until October 31st, so another month yet. We hope to hear from you big dreamers out there!