This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Making Jewelry Refreshingly Different

In the fall of 2013, Drake Cooper began a bright partnership with Harry Ritchie’s, a northwest family-owned jeweler with 16 locations across Oregon, Idaho, Washington and California.

58 years ago, Harry Ritchie wanted to approach jewelry in a refreshing way. He envisioned offering pieces at an affordable price to anyone who desired them. Harry accomplished his dream with HR in-store credit, which allowed flexible payment options and freedom to give a loan to anyone who wanted jewelry or to build their credit.

10251907_10152273554723971_5139071311158739021_n

Today, Harry Ritchie’s is run by the third generation of Ritchies. Their product lines continue to be affordable, fresh and fun. Harry Ritchie’s has always believed jewelry should be reflective of who you are. The care and attention you receive in store ensures you walk away with a piece that is truly you.

Harry Ritchie’s flagship store and headquarters are based in Eugene, Oregon and their most popular lines include Tacori, LeVian, Chamilia + Love Story. This summer will see the return of successful clearance sales and in the fall Drake Cooper and HR will launch a new campaign just in time for fall fashion.