This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

September is Idaho Preferred Month

Eat local and celebrate the bounty of our great state!

September is Idaho Preferred month! Idaho Preferred is a program that promotes food and agricultural products grown, raised, or processed in the Gem State, and this coming month is the month to celebrate all the local goodness surrounding us.

In honor of this, Idaho Preferred and Drake Cooper partnered up to create a brand new advertising campaign with a whole new creative approach. TV spots, which feature local farmers harvesting the finest, freshest produce right from their fields, are steeped in the messaging platform “Local Goodness.” The TV spots were created using gorgeous photography stitched together to tell the story of generations of farmers and mouth-watering foods. “Live, Eat Local”
See TV Idaho Preferred TV Spot.

To kick off Idaho Preferred Month, Idaho Preferred is partnering with Walmart to host a healthy snacking event on September 1st at the Walmart store in Meridian from 4 to 6 pm, perfect timing for all those headed back to school as well! To get a free ticket AND a free bag of locally grown produce, not to mention ideas and tips for healthy eating and snacking, just “Like” Idaho Preferred on facebook.

Be sure to participate in Idaho Preferred Month this September!
Big “up top” to Dennis Budell, Sean Young, Bob Rickert, Karma Jones, Mona Teffeteller, Heidy Agalsoff, Leah Clark, Todd Meier, and our friends at NxNW!