This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

State of the Media Democracy

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Deloitte just released their 6th State of the Media Democracy. The survey of 2,000 people (ages 14 – 75) focused primarily on the proliferation of devices: smartphones, tablets and DVRs. If you’re in need of up-to-date numbers the study is another good example about how access to content is increasing American media consumption.

Of key interest:

Smartphone penetration is now between 40 – 42%.

For tablet owners, 51% say they use their tablet in place of a laptop at home.

Of particular note, however, is that of DVRs. In this survey only 44% of people had DVRs as part of their current cable package. We thought that would be a larger number.

Find Deloitte’s State of the Media Democracy here.