This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

The 2012 Rockie Awards

The Rockies Awards Show had us fist-bumping, high-fiving, and truth be told, learning how to jerk (you never know when you might need to prove yourself on the dance floor).

Together with our clients, we created some fantastic work, and we are damn proud of this year’s haul: 5 Golds, 8 Silvers, and 5 Citations.

Speaking of clients, we tip our hats to ours who won. We thank you for collaborating with us and putting your trust in us. Big props to: 44 North Vodka, Big Bear Lake, Idaho Department of Commerce, Idaho Department of Labor, Idaho Preferred, Idaho Travel Council, Jensen Jewelers, and Primary Health! Congrats on the awards!