This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Welcome, Idaho Central Credit Union

A new partnership

Drake Cooper is proud to officially announce that we are the agency of record for Idaho Central Credit Union. Idaho Central Credit Union is headquartered in Chubbuck, Idaho and has over 26 branches across the Treasure Valley, Magic Valley, Eastern Idaho and North Idaho. We are thrilled to be their new agency partner and look forward to working closely with them on their marketing and advertising efforts.

Idaho Central Credit Union is our favorite type of client – an ambitious one.  They are the largest credit union in Idaho with over 200,000 members. In fact, 1 in 8 Idahoans are members!  In 2012, Idaho Central Credit Union reached over $1 billion in asset size, and just three years later in 2015, they doubled that to $2 billion. Last year, Idaho Central celebrated its 75th anniversary and was named the #1 Best Place to Work in Idaho for large corporations, for the third year in a row in an employee satisfaction-based survey by POPULUS.

Drake Cooper tips our hats to ICCU for the incredible work they have done and we look forward to working closely with them to drive their marketing and membership base to a whole new level.

A different kind of banking experience

Recently my husband and I, with our two kids, went to Idaho Central Credit Union’s Eagle branch and joined as members. It was banking 101 for our kids, which was a great learning experience for them. Our daughter was ecstatic to get her green debit card that day (Idaho Central prints them right at the branch). My son was just happy to use the free coin counting machine and make his first official deposit. Their many locations across the Treasure Valley will make it easy for us to access, plus, they are part of a larger co-op network of over 5,000 shared branches and 30,000 ATMs nationwide. My good friend, who has been a member of ICCU for over a year now, raves about their customer service, friendly staff and great rates. She told me we’ll never turn back to the big banks now that we’ve become ICCU members. I think she’s right.