This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Wooh! x2

It is with much excitement that Drake Cooper re-teams with our friends at the Idaho Lottery. After a competitive review that involved over a dozen agencies from Idaho, Oregon and California, Drake Cooper was awarded both Strategic Planning and Creative Service duties. We are thrilled!

We are also looking forward to working in tandem with our cross-town peers at CLM who were awarded Media Services. Together, we will work jointly with the Idaho Lottery team to help maximize the dividend for Idaho.

The announcement is extra fulfilling as Drake Cooper helped originally launch the Idaho Lottery in 1989 and worked on the brand for many years following. It’s wonderful to be back. We are most excited to begin this next stage of our work together.