This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

“Yo” is the cure for the yo-yo diet

United Dairymen of Idaho Yogurt TV

There was a time when the english language looked like this:

Whan that Aueryłł wt his shoures soote,
The droghte of Marcħ, hath perced to the roote*

Back then, the word diet meant “way of life.” While these days people associate a diet with losing weight with soul-crushing deprivation strategies, we wanted to educate people that good health begins with smart choices. Yogurt offers a nutritious and delicious snack alternative, has awesome pro-biotic benefits, and helps fulfill the “3-A-Day” dairy recommendations.

This TV Spot for the United Dairymen informs that with all the no’s that come with our food choices, there is a tasty and healthy “yo” just around the corner. The bottom line is that people are empowered to make their own choices and yogurt makes it just that much more rewarding.

*Chaucer. Trans: “When in April the sweet showers fall, And pierce the drought of March to the root, and all”

Shout out: Jennie Myers, Joe Quatrone, Mona Teffeteller, Dylan Amundson, NXNW Production, John Eames, John Nance

[youtube=http://www.youtube.com/watch?v=HhN5o-mCiO8]