Analytics reverb

Drake Cooper, Idaho’s largest and only employee owned advertising and marketing agency, is thrilled to announce the addition of Mandy Waldorf Graham to its leadership team as the Executive Director, Strategy & Analytics.

More than just a routine update, Google Analytics 4 (GA4) is entirely different both in how it tracks data and what it reports on.

Last week, Maria Walker, Director of Data & Communication, and Ryan McEntee, Data Analyst, attended Tableau Conference in Sin City to learn, network, and place our bets on data.

In 2019, Maria Walker, Jill Smith, and Steve Norell were invited to speak at Boise Startup Week, a community-driven conference that covers a wide array of topics relevant to entrepreneurs.