Everyone’s a writer. Even the robots.

Growing Use of Artificial Intelligence

Artificial Intelligence (AI) continues integrating with our everyday lives and workspace. It’s meant to help make us more efficient as humans. It lets us focus on the things that require more brain power by nearly automating redundant or cumbersome tasks. It takes the grunt work out of creative work – raising the bar for what we consider great.

While marketing and advertising rely heavily on data (something artificial intelligence is good at) to create effective campaigns, we have to think about all the bad ideas. What about the creative off-the-wall thinking that leads to great campaigns? Amazing copy lines?

What Is Copywriting Artificial Intelligence?

AI has gotten more proficient at Natural Language Generating (NLG), but it’s currently incapable of connecting and articulating human emotion. As a technology, it’s built on algorithms and improves through machine learning. The technology, as it stands, is only good at what it’s made to be good at.

As its success and efficiency continue to grow, more copywriting AI options begin to pop up on the market. Some are more advanced than others, and some specialize in certain types of content.

Here’s how it works for Copywriting. You tell the AI what type of writing is needed, i.e., headline, blog post, email subject line, content paragraph, or webpage. Then you input information such as tone, product features, or even sample lines of copy and submit it to the AI. Then it provides copy.

Watching your computer give you over 15 email headlines in a matter of minutes is genuinely impressive. It’s a time saver. Are they all usable? Not necessarily.

But they are a good starting point. A potential antidote to the cursed writer’s block. That’s how many AI programs advertise themselves as a writer’s tool, not a replacement.

Many copywriting AI programs can crawl web pages and provide concise data points around the copy you’re asking. This means saving time on research so that more time is spent writing. However, it cannot produce original or unique ideas. The writing results are reliant upon what already exists in the world.

Advertising Fun Fact

‘Just do it.’ Arguably the most recognizable and memorable tagline in modern advertising. Pure creative genius. But what’s the story of how this line came to life? Well, it was a last-minute addition that some on the creative team didn’t even like that much – even Nike questioned it. The inspiration? A death row inmate.

While access to the original brief for when this line was developed isn’t available, it’s hard to imagine the connection that would be put into AI to create Nike’s tagline. The last line of the infamous inmate was, “You know, let’s do it.”

With no human intervention, AI left to its own accord, may have never found a connection to this line. AI would miss the human connection.

The last line of the inmate stood out and grabbed a copywriter’s (a real person’s) attention, and because of that, they were able to rework the wording to connect with people and inspire them. One man’s resolution was one company’s revolution.

So Where Do We Go With Copywriting AI?

Right now, copywriting AI technology still requires a human touch. But, for tasks or companies that require mountainous amounts of copy and iterations, it’s a time saver, a money saver, and possibly a sanity saver. It provides a starting point for copywriters to look at suggested lines and tweak them to be unique, inspiring, and conversion worthy.

Copywriting AI will continue to expand into the market as a tool for copywriters to help maximize their time and effectiveness. It’s not here as a replacement. Because right now, when it comes to original ideas, copywriting AI can’t just do it.

Sources:

https://unbounce.com/marketing-ai/what-to-know-about-ai-copywriting/

https://venturebeat.com/datadecisionmakers/the-future-of-ai-copywriting-is-revolutionary-not-rubbish/

https://samueljwoods.com/copywriters-vs-artificial-intelligence-part-1/

https://www.hypotenuse.ai/blog/ai-copywriting-explained

https://blog.inkforall.com/ai-copywriting

https://marketerhire.com/blog/ai-copywriting

https://www.npr.org/2022/10/06/1127032721/nike-just-do-it-slogan-success-dan-wieden-kennedy-dies#:~:text=In%20an%20interview%20with%20Design,do%20you%20push%20through%20that%3F

https://www.creativereview.co.uk/just-do-it-slogan/