Now that the Fall TV season is ramping up, Media is going to have some cool stuff to talk about (in addition to kittehs, yanno.) It’s our favorite time of the year. I’ve already discovered two things.
First:
The premiere episode of “Fear the Walking Dead” blew up the cables and will go down in the books as the most-watched premiere of any series in cable history. This is based on record-keeping that goes all the way back to the time of the dinosaurs, so this is big. The last biggest show was a reality series on life after “that comet” so…
Second:
There’s a brand new measurement in TV/Social that comes from a company called Shareablee. It ranks TV shows’ social engagements by their posts on FB/Twitter/Instagram. It compiles things like Total Actions, Total Content, Actions Per Post and Total Fans/Followers within a 24 hour period after the TV show publishes its post.
You’ll be happy to know that Teen Wolf on MTV ranked #1 in Total Actions, Total Content, Actions Per Post and Total Fans/Followers last night.
Not this Teen Wolf:
We’ll be monitoring this during the Fall season to see if it proves useful. This, coupled with Twitter Nielsen Ratings, could be an even stronger finger on the pulse of what’s going on out there. Or it could end up representing only the youngest portion of TV watchers and all we buy is sparkly vampire shows.
(Data courtesy of Marc Berman, TV Media Insights, Dinosaurs from Gary Larsen, Teen Wolf from MGM)
Creative Gaming Done Quick
I have to admit it, I love speed. Most creatives I know cower before the idea of an…

Our Creative Advertising Services
-
Corporate Positioning, Brand Evolution & Strategy
Mission/Vision Development, Strategic Counsel For Marketing/Branding Challenges
-
Market Research
Quantitative, Qualitative, Ethnography, Consumer and/or Internal Stakeholder Insights
-
Creative Campaigns
Brand Campaigns, Product Launches, Full Funnel Marketing Efforts
-
Brand Design
Brand Guides, Style Guides, Branding Elements, Logos
-
Web Development and Digital Applications
Open-Source Platforms, Enterprise WordPress, eCommerce, AR, Emerging Technology
-
Media Strategy, Planning & Buying
Media Planning, Media Plan Development, Media Buying, MMM, Online and Offline
-
MarTech
AI, Responsible Consumer Data Management, AdOps, Marketing Software
-
Analytics
Dashboards, Insights, Business Metrics Evaluation, ROI Reporting, Data Warehousing
-
Content Creation
Videography, Photography, Short-Form Video, Organic Social Content
-
Findability™
SEM, SEO, GEO (AI Generative Experience Optimization), Voice Search