As a brand, it’s wonderful when you can surprise and delight people. And what better brand to receive a surprise from than the Idaho Lottery? We recently traveled across the state, doing just that.
When the Powerball jackpot grows huge, couldn’t normal every day things grow huge as well? We thought so and consumers in cities across Idaho were unsuspectingly treated to huge sundaes, enormous burgers, extraordinarily large sushi platters and beyond, all courtesy of the Idaho Lottery.
People were indeed delighted and surprised. Check out the fun.
Between Halloween vines for laundry detergent and 22,000 people following Charmin, it’s clear that brands of all types have assimilated…
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