Recently, the Idaho’s Department of Commerce’s “Just Make the Shift” campaign snagged a “Gold” from the MarCom Awards, an international creative competition, produced by the Association of Marketing & Communication Professionals.
The campaign consisted of a website, www.justmaketheshift.com and direct mail pieces sent to targeted businesses in Oregon and Washington. The campaign seeks to lure businesses from neighboring states with Idaho’s stable and predictable business environment and low cost of doing business.
This award recognizes outstanding achievements by marketing and communications professionals around the world.More than 5,000 entries were received from the United States and several foreign countries.
Congratulations to the Idaho Department of Commerce!
2011 will be a year when social media becomes much more integrated with key business functions and many folks will…
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