Idaho Travel Wins at The Mercury Awards
Congrats to Idaho Tourism for their big wins at the National Councils Awards at the ESTO Conference! The ESTO conference…
September 2, 20111 min read
The Age of the Customer
Forrester Research recently issued a terrific report called the Age of the Customer. I love the way the last 100…
August 30, 20112 min read
September is Idaho Preferred Month
Eat local and celebrate the bounty of our great state! September is Idaho Preferred month! Idaho Preferred is a program…
August 29, 20111 min read
Emotion and Brand Relationships
Recently I’ve been studying the papers of Dr. Robert Heath. Of particular interest is his terrific exploration of brand relationships:…
August 8, 20115 min read
Position This.
“Today’s market place is no longer responsive to the strategies that worked in the past. There are just too many…
August 4, 20111 min read
Say It to Me Now.
Writing for social media and the web, takes finesse. Marketers use many different tactics to encourage clicks, purchases, likes, what…
August 2, 20111 min read
Fueled by Green
It is a word, a phrase, a way of life that most have become either accustomed to or have heard…
July 27, 20111 min read
How Great Creative Strategies Are Like Great Rock Bands
There are several levels of successful ideas in marketing, ranging from really good ideas to epic ideas. But how do…
July 21, 20112 min read
Good Old Fashioned Tweet Up
All you Boise tweeters out there, grab your preferred tweeting device and join us, Boise Tweetup, and Jake, The Urban…
July 7, 20111 min read
Change is a comin’
What happens when you go from being picked first, to picked last? What do you do when you once stood…
July 6, 20112 min read