New Brands, New Work
The cooler weather and quickly approaching winter outdoor activities have us reflecting on some recent late summer and fall additions…
November 4, 20111 min read
Do You Need To Run An Ad Three Times?
Regardless of what you thought of this new Twinings Tea ad, do you need to see it two more times…
October 20, 20115 min read
Dream Big Year 5
This will be the fifth year for Dream Big, and we couldn't be more pleased with our past years' non-profits.
October 7, 20112 min read
Prime Time TV’s Fall Lineup
If you’re anything like me, fall holds a special place in your heart. Long sleeves start making an appearance, those…
September 8, 20113 min read
Idaho Travel Wins at The Mercury Awards
Congrats to Idaho Tourism for their big wins at the National Councils Awards at the ESTO Conference! The ESTO conference…
September 2, 20111 min read
The Age of the Customer
Forrester Research recently issued a terrific report called the Age of the Customer. I love the way the last 100…
August 30, 20112 min read
September is Idaho Preferred Month
Eat local and celebrate the bounty of our great state! September is Idaho Preferred month! Idaho Preferred is a program…
August 29, 20111 min read
Emotion and Brand Relationships
Recently I’ve been studying the papers of Dr. Robert Heath. Of particular interest is his terrific exploration of brand relationships:…
August 8, 20115 min read
Position This.
“Today’s market place is no longer responsive to the strategies that worked in the past. There are just too many…
August 4, 20111 min read
Say It to Me Now.
Writing for social media and the web, takes finesse. Marketers use many different tactics to encourage clicks, purchases, likes, what…
August 2, 20111 min read