Influx drew my attention to Nokia’s new Point & Find (beta) that more closely links in-market print efforts with the mobile web. The video below articulates it best.
[youtube=http://www.youtube.com/watch?v=ezct1VoRwUQ]Along these lines, there’s been an increasing use of QR Codes on products and ads, which is another way of linking the physical world to the mobile web.
More popular in Japan and parts of Europe than in the US, QR Codes will gain steam here as increased consumer demand pulls device makers to include cameras and easy web browsing capabilities on all phones. But Ralph Lauren, among others, have already started including QR Codes on their ads:
What does it all mean?
With every day that passes the web is simply linking up tighter and tighter to the physical world. And the best description I’ve found so far of where this road probably leads is articulated here.
Silicon Alley Insider
One of the most fascinating emails I get each day is from SAI. They send some interesting chart daily. Here…
Our Creative Advertising Services
-
Corporate Positioning, Brand Evolution & Strategy
Mission/Vision Development, Strategic Counsel For Marketing/Branding Challenges
-
Market Research
Quantitative, Qualitative, Ethnography, Consumer and/or Internal Stakeholder Insights
-
Creative Campaigns
Brand Campaigns, Product Launches, Full Funnel Marketing Efforts
-
Brand Design
Brand Guides, Style Guides, Branding Elements, Logos
-
Web Development and Digital Applications
Open-Source Platforms, Enterprise WordPress, eCommerce, AR, Emerging Technology
-
Media Strategy, Planning & Buying
Media Planning, Media Plan Development, Media Buying, MMM, Online and Offline
-
MarTech
AI, Responsible Consumer Data Management, AdOps, Marketing Software
-
Analytics
Dashboards, Insights, Business Metrics Evaluation, ROI Reporting, Data Warehousing
-
Content Creation
Videography, Photography, Short-Form Video, Organic Social Content
-
Findability™
SEM, SEO, GEO (AI Generative Experience Optimization), Voice Search