Guess who’s back, back again? It’s Drake Cooper Media Week—year two! Let’s create some of that media magic that’s synonymous with personal connections. We wanna know all the tea, like how Angie’s daughter’s blue-themed wedding was or how outta control last year’s holiday party was. We miss the details. More importantly, we miss you, our esteemed media partners. Your insights and innovations make our campaigns seen, truly observed, and admired.
What do we aim to achieve during the week?
We want to engage in authentic, meaningful conversations about what we are not doing yet but should, what’s buzzing in your sphere, and how we can elevate our client strategies together for the coming year. To facilitate this, we will provide you with a list of our clients and their budgets to tailor our discussions and proposal developments.
- Reconnect: Let’s catch up on all personal and professional fronts
- Collaborate: Discuss new platform capabilities and brainstorm client proposals for 2024
- Innovate: Share what’s new and exciting with your platform and explore how we can boost our clients’ campaign performances
Your insights, stories, and innovations are crucial to us, and your presence would be immensely valuable as we shape the future of our media endeavors. Please let us know your availability for these dates, and do not hesitate to reach out for any further information or to confirm your participation.
Media Week Agenda:
- When: August 12th – 16th, 2024
- Where: Drake Cooper, 416 S 8th St Ste #300, Boise, Idaho 83702, or virtually
- What: Full agenda and daily schedule published in July
We’ll send out more communication as the detailed agenda begins to form, but we wanted to make sure you mark your calendars! We’re looking forward to seeing everyone for what is sure to be another fun-filled week. For questions and to RSVP for yourself and your teams, please email Liesle Doggett directly at ldoggett@drakecooper.com.
GO DO THE THING
I spent part of last week in New York City to attend some of the events of Creative Week, put on by The One Club for Creativity.
Our Creative Advertising Services
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Corporate Positioning, Brand Evolution & Strategy
Mission/Vision Development, Strategic Counsel For Marketing/Branding Challenges
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Market Research
Quantitative, Qualitative, Ethnography, Consumer and/or Internal Stakeholder Insights
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Creative Campaigns
Brand Campaigns, Product Launches, Full Funnel Marketing Efforts
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Brand Design
Brand Guides, Style Guides, Branding Elements, Logos
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Web Development and Digital Applications
Open-Source Platforms, Enterprise WordPress, eCommerce, AR, Emerging Technology
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Media Strategy, Planning & Buying
Media Planning, Media Plan Development, Media Buying, MMM, Online and Offline
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MarTech
AI, Responsible Consumer Data Management, AdOps, Marketing Software
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Analytics
Dashboards, Insights, Business Metrics Evaluation, ROI Reporting, Data Warehousing
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Content Creation
Videography, Photography, Short-Form Video, Organic Social Content
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Findability™
SEM, SEO, GEO (AI Generative Experience Optimization), Voice Search