Strategy sounds great. But unless it moves things into action, what’s the point? The most important job for an agency brand planning team needs to be creating ideas that are easy, clear and exciting to act on. As Ben Franklin once wrote: “well done is better than well said.”
We are all a collection of thoughts. It’s not one key outlook but rather the kaleidoscope of beliefs that make each of us unique.
I decided to write some of my beliefs down. And what resulted was a rather ugly infographic-wordcloud-type-of-thing.
That brand purpose is brand positioning.
That we need to simply say why something is interesting or important.
That brands grow by gaining market share.
That acquisition campaigns are more revenue-generating, than retention.
That emotion is bankable.
That brands share buyers and that total loyalty is a misallocated concept.
That people don’t want to actively participate with brands.
That finding ways to capture data is exciting because of the tools that are being built to find insights.
That consistency and creativity are what multiplies impact.
And that being a sophisticated mass marketer is okay.
If you attended the Boise State University Bronco football home opener I guarantee you noticed that Albertsons was a…
That’s What We Think, Here’s What We Do
Our Creative Advertising Services
Campaign Planning™ & Strategy
Brand & Sales Strategy, Research
Art, Story & Experiential
Copywriting, Design, Social, Content
Websites, Campaign Assets, Apps, Email
SEO, SEM & Overall User Experience
Media Strategy, Planning & Buying
Media Strategy, Planning, Buying, Trafficking & Attribution
Data Insights & Analytics
Media Optimization, Trends, Forecasting, Testing
Photo & Video Production
Direction, Cinematography, Editing, Post