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BEND KNEES WHEN LIFTING:: Brandbuilding for Bodybuilding.com
Bodybuilding.com approached Drake Cooper to help launch a key initiative through a national print campaign. A key challenge was to help grow Bodybuilding.com’s customer base without alienating it’s core audience, the competing bodybuilder. The Lift Life campaign is all about capturing the real-life pain and glory of transforming one's body.
January 10, 20112 min read
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