BEND KNEES WHEN LIFTING:: Brandbuilding for Bodybuilding.com
Bodybuilding.com approached Drake Cooper to help launch a key initiative through a national print campaign. A key challenge was to help grow Bodybuilding.com’s customer base without alienating it’s core audience, the competing bodybuilder. The Lift Life campaign is all about capturing the real-life pain and glory of transforming one's body.
Our Creative Advertising Services
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Corporate Positioning, Brand Evolution & Strategy
Mission/Vision Development, Strategic Counsel For Marketing/Branding Challenges
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Market Research
Quantitative, Qualitative, Ethnography, Consumer and/or Internal Stakeholder Insights
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Creative Campaigns
Brand Campaigns, Product Launches, Full Funnel Marketing Efforts
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Brand Design
Brand Guides, Style Guides, Branding Elements, Logos
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Web Development and Digital Applications
Open-Source Platforms, Enterprise WordPress, eCommerce, AR, Emerging Technology
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Media Strategy, Planning & Buying
Media Planning, Media Plan Development, Media Buying, MMM, Online and Offline
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MarTech
AI, Responsible Consumer Data Management, AdOps, Marketing Software
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Analytics
Dashboards, Insights, Business Metrics Evaluation, ROI Reporting, Data Warehousing
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Content Creation
Videography, Photography, Short-Form Video, Organic Social Content
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Findability™
SEM, SEO, GEO (AI Generative Experience Optimization), Voice Search