It is with much excitement that Drake Cooper re-teams with our friends at the Idaho Lottery. After a competitive review that involved over a dozen agencies from Idaho, Oregon and California, Drake Cooper was awarded both Strategic Planning and Creative Service duties. We are thrilled!
We are also looking forward to working in tandem with our cross-town peers at CLM who were awarded Media Services. Together, we will work jointly with the Idaho Lottery team to help maximize the dividend for Idaho.
The announcement is extra fulfilling as Drake Cooper helped originally launch the Idaho Lottery in 1989 and worked on the brand for many years following. It’s wonderful to be back. We are most excited to begin this next stage of our work together.
What Is Native Advertising?
“Buying media time is not taking out a hunting license on someone’s private reserve but rather renting a stage on…

Our Creative Advertising Services
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Corporate Positioning, Brand Evolution & Strategy
Mission/Vision Development, Strategic Counsel For Marketing/Branding Challenges
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Market Research
Quantitative, Qualitative, Ethnography, Consumer and/or Internal Stakeholder Insights
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Creative Campaigns
Brand Campaigns, Product Launches, Full Funnel Marketing Efforts
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Brand Design
Brand Guides, Style Guides, Branding Elements, Logos
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Web Development and Digital Applications
Open-Source Platforms, Enterprise WordPress, eCommerce, AR, Emerging Technology
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Media Strategy, Planning & Buying
Media Planning, Media Plan Development, Media Buying, MMM, Online and Offline
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MarTech
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Analytics
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Content Creation
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Findability™
SEM, SEO, GEO (AI Generative Experience Optimization), Voice Search