This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

TBWAChiatDay + Skittles = Brilliant

TBWAChiatDay just keeps on cranking out weird/great stuff for Skittles. So good in fact I just can’t help but share it. Skittles could quite possibly be my favorite brand based on their consistent ability to come up with creative, outside the box thinking. Check out the crazy new spot here. And the website here.