Terrific Grocery Idea
So here’s an example of what data and systems and creativity can do for the most unlikely product: mayonnaise.
Shoppers pick up Hellmann’s mayonnaise at the grocery store and then at check-out the register will note the Hellmann’s barcode and analyze all of the other ingredients being purchased. After doing that the receipt will print out a recipe of what can be made that night at home using those items and, of course, Hellmann’s.
What a great idea. It addresses the business challenge of showing how Hellmann’s can be used for so much more than just sandwiches.
Our Creative Advertising Services
Campaign Planning™ & Strategy
Brand & Sales Strategy, Research
Art, Story & Experiential
Copywriting, Design, Social, Content
Websites, Campaign Assets, Apps, Email
Media Strategy, Planning, Buying, Trafficking & Attribution
Insights & Analytics
Media Optimization, Trends, Forecasting, Testing
Video & Photo Production
Direction, Cinematography, Editing, Post