This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Terrific Grocery Idea

So here’s an example of what data and systems and creativity can do for the most unlikely product: mayonnaise.

Shoppers pick up Hellmann’s mayonnaise at the grocery store and then at check-out the register will note the Hellmann’s barcode and analyze all of the other ingredients being purchased. After doing that the receipt will print out a recipe of what can be made that night at home using those items and, of course, Hellmann’s.

What a great idea. It addresses the business challenge of showing how Hellmann’s can be used for so much more than just sandwiches.

From here.