And now we present Lowe Roche/Toronto in perhaps one of the most creative and effective direct mail campaigns of the summer, achieving a reported response rate of 32%.
(For reference, the average postcard response rate is 1% – 2.5% according to the DMA’s recently released 2012 Response Rate Report.)
London Olympic Opening Ceremony is Most Watched… Ever.
Nielsen Ratings and NBC reported today that Friday’s Olympic Opening Ceremony was the most watched Opening Ceremony of any Games…
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