This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Twitter Unveils “Promoted Tweets”

Twitter announced this morning they will start testing a new advertising program called “Promoted Tweets.” The new ad program will post sponsored tweets at the top of your Twitter search results, based on the context of your search terms.

Starbucks Promoted Tweet
It’s getting mixed reviews already, from Twitter users on up to George Parker. According to PC World, Twitter’s COO Dick Costolo will be speaking in great detail about Promoted Tweets on Tuesday during the Ad Age Digital conference. Seems ironic, shouldn’t he be tweeting instead?