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SEO Geeks, Meet Content Nerds. SMO and Search.

"Yay" for social media optimization and the opportunity it provides for companies to become media producers: create cool, useful, entertaining, informative content that your audience(s) will value and enjoy; do it often; apply appropriate keywords; presto. Whether it's that simple or not - I'm nerdishly excited to find out.
Drake Cooper
Drake Cooper
July 23, 20102 min read

Facebook Fatigue

Today, Mashable posted this article about a study that found a portion of the 600 teens interviewed were either losing…
Drake Cooper
Drake Cooper
June 30, 20101 min read

Brands On The Go

If you’re going to read only one, 87 page deck this summer, might I suggest Morgan Stanley’s most recent Internet…
Drake Cooper
Drake Cooper
May 21, 20102 min read

Calm Amidst the Social Media Mayhem

Nerd alert: I love communication. From the Paleolithic cave paintings in the Altamira caves, to an 140 character Tweet, to…
Drake Cooper
Drake Cooper
March 22, 20102 min read

Building Trust on Social Media

Mashable published a great read, titled “The Science of Building Trust with Social Media.” Just last night, I was conversing…
Drake Cooper
Drake Cooper
March 9, 20101 min read

Tweet Tweet!

In case you didn’t know Twitter has an analytics team. Part of their job is to measure and understand growth.…
Dylan Amundson
Dylan Amundson
February 24, 20101 min read