Meet the New VisitIdaho.org
At the end of 2015, Drake Cooper, along with Visit Idaho (Idaho Commerce – Tourism Development) launched the revamped VisitIdaho.org,…
August 12, 20168 min read
24 hours using Peach. Teen angst, horoscopes, and no friends. But I will be back.
I joined Peach today. I was going through my usual Feedly articles and while on Hootsuite’s blog, the new social…
January 25, 20166 min read
2016 Media Forecast
Media spending in the U.S. is forecast to jump between 4 – 5% to $189 billion in 2016, which will…
January 15, 20162 min read
The Economic Impact of Advertising in Washington, Oregon, and Idaho
How much does advertising contribute to the economy in the northwest? Turns out, a lot according to IHS who recently…
December 9, 20152 min read
The Importance Of Programmatic Media In Marketing
Programmatic media spending is up nearly 50 percent over 2014 levels and will reach $15 billion this year. It’s a…
October 5, 20152 min read
How To Think About Ad Blockers
The release of iOS 9 has prompted an increased focus on ad blockers. Google search trends in the US tell…
September 28, 20157 min read
Fear The Walking Dead nearly broke cable.
Now that the Fall TV season is ramping up, Media is going to have some cool stuff to talk about…
August 26, 20151 min read
The Current Influence Of Social Media
A study released this month by McKinsey found that social media recommendations induced an average of 26 percent of all…
July 17, 20152 min read
The Blend, June 2
People are sharing good stuff all the time. Things that make us smarter, think more creatively and encourage us to…
June 2, 20152 min read
Are Micro-Moments Going To Be A Game Changer?
The new reality of consumer behavior is that mobile devices are becoming more and more crucial to our daily lives,…
May 29, 20153 min read