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Drake Cooper @ Boise Startup Week

In 2019, Maria Walker, Jill Smith, and Steve Norell were invited to speak at Boise Startup Week, a community-driven conference that covers a wide array of topics relevant to entrepreneurs.
Steve Norell
Steve Norell
October 18, 20195 min read

2017 Advertising Spending Forecast

Reviewing some numbers today and global ad spending rose 5.2% in 2016. Looking ahead, spending is forecast to grow in…
Drake Cooper
Drake Cooper
January 6, 20171 min read

What In the World Is Geofencing And Should I Be Using It?

Geofencing allows advertisers to select an exact storefront, using its address or latitude/longitude point and customize a radius around that point. Establishing a geofence and linking it to a mobile device lets the advertising program know when a person has entered or exited the defined geofenced location. For most businesses, this information is used to trigger a banner ad to the person.
Drake Cooper
Drake Cooper
August 31, 20163 min read

Meet the New VisitIdaho.org

At the end of 2015, Drake Cooper, along with Visit Idaho (Idaho Commerce – Tourism Development) launched the revamped VisitIdaho.org,…
Drake Cooper
Drake Cooper
August 12, 20168 min read

2016 Media Forecast

Media spending in the U.S. is forecast to jump between 4 – 5% to $189 billion in 2016, which will…
John Drake
John Drake
January 15, 20162 min read