What If We Reversed The Order of Technology Adoption?
Most likely you own two connected devices. Actually, according to Forrester Research, one third of the US under the age…
November 16, 20114 min read
Emotion and Brand Relationships
Recently I’ve been studying the papers of Dr. Robert Heath. Of particular interest is his terrific exploration of brand relationships:…
August 8, 20115 min read
Position This.
“Today’s market place is no longer responsive to the strategies that worked in the past. There are just too many…
August 4, 20111 min read
How Great Creative Strategies Are Like Great Rock Bands
There are several levels of successful ideas in marketing, ranging from really good ideas to epic ideas. But how do…
July 21, 20112 min read
Change is a comin’
What happens when you go from being picked first, to picked last? What do you do when you once stood…
July 6, 20112 min read
Purpose Driven Marketing
It all starts at purpose driven marketing. What is the organization’s role in the world? What does it believe in?…
May 9, 20112 min read
Little Black Pyramids
Another award season down, another successful evening of fun and mingling with talented creative peeps in Idaho. This year we’re…
April 29, 20112 min read
North Of Center, No Chaser
Drake Cooper dives into the craft spirit arena and works with 44 North Vodka to create an authentic brand.
April 25, 20112 min read
BEND KNEES WHEN LIFTING:: Brandbuilding for Bodybuilding.com
Bodybuilding.com approached Drake Cooper to help launch a key initiative through a national print campaign. A key challenge was to help grow Bodybuilding.com’s customer base without alienating it’s core audience, the competing bodybuilder. The Lift Life campaign is all about capturing the real-life pain and glory of transforming one's body.
January 10, 20112 min read
Savor Idaho Food, Wine & Scenery on the Locavore Express
Q: How do Idahoans celebrate the state’s annual bounty of locally grown products? A: They pile into a railroad car,…
August 18, 20101 min read