2013 Holiday Retail Sales Forecast
[ The now classic John Lewis holiday ad ] Since many retailers can receive between 20 – 40 percent of…
November 7, 20132 min read
How Organizations Are Structuring Their Social Media Teams
Between Halloween vines for laundry detergent and 22,000 people following Charmin, it’s clear that brands of all types have assimilated…
November 1, 20132 min read
Huge Powerball, Huge Food
As a brand, it’s wonderful when you can surprise and delight people. And what better brand to receive a surprise…
October 28, 2013
TV Isn’t Dead, It’s Not Even Sick
In recent years, much has been written about the “death of TV”. From what we’ve seen so far with fall…
October 17, 20132 min read
Wanted: Web Design Intern
Job Summary Works with digital team to create digital assets including but not limited to: email templates, web banners, social…
October 9, 20131 min read
The Power of Music
Does music make advertising more effective? There are a few things we know for sure, like how music tends to…
October 4, 20131 min read
The Journey of Online Purchase
If you’re not currently subscribed to Google’s Think Insights I highly recommend that you sign up for their ThinkLetter. This…
August 22, 20131 min read
OUTSIDE MAGAZINE lists Drake Cooper as the 11th best place to work in the U.S.
Yesterday, a representative from Outside Magazine called to let us know we made their Top One Hundred Best Places To Work list for a second year in…
August 1, 20134 min read
Two Promotions at Drake Cooper
Two things that every agency needs a firm grip on today is an ever-evolving approach to its digital strategy services…
July 22, 20132 min read
For Attracting Customers, It’s Email Over Social
Within seven years customers will manage 85 percent of their relationships with companies without ever talking to a human. When…
July 16, 20132 min read