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Position This.

“Today’s market place is no longer responsive to the strategies that worked in the past. There are just too many…
Drake Cooper
Drake Cooper
August 4, 20111 min read

Say It to Me Now.

Writing for social media and the web, takes finesse.  Marketers use many different tactics to encourage clicks, purchases, likes, what…
Drake Cooper
Drake Cooper
August 2, 20111 min read

Fueled by Green

It is a word, a phrase, a way of life that most have become either accustomed to or have heard…
Drake Cooper
Drake Cooper
July 27, 20111 min read

Good Old Fashioned Tweet Up

All you Boise tweeters out there, grab your preferred tweeting device and join us, Boise Tweetup, and Jake, The Urban…
Drake Cooper
Drake Cooper
July 7, 20111 min read

Change is a comin’

What happens when you go from being picked first, to picked last? What do you do when you once stood…
Drake Cooper
Drake Cooper
July 6, 20112 min read

Not For The Weak Hearted

The Cannes Lions International Advertising Festival is the advertising event of the year. Over 20,000 pieces of creative advertising material…
Drake Cooper
Drake Cooper
June 30, 20112 min read

Purpose Driven Marketing

It all starts at purpose driven marketing. What is the organization’s role in the world? What does it believe in?…
John Drake
John Drake
May 9, 20112 min read

Roads Against the Machine

Take the Road Less Polluted With ACHD Commuteride and VRT’s May in Motion Campaign There’s a reason Shakespeare wrote sonnets…
Drake Cooper
Drake Cooper
May 4, 20112 min read