More Articles

It’s an ad, really.

It’s the Idaho Winter campaign, TEAR IT UP, featuring a giant paper snow sculpture installation at Bellevue Square in downtown Seattle. Shoppers are treated to an artful reminder of Idaho’s wide-open winter escapes and ‘jaw-dropping snow assets, and adventure possibilities. This unique campaign was rounded out with a sweepstakes where participants could win impressive Idaho travel prizes.
Sean Young
Sean Young
February 28, 20113 min read

The Earth, Air, and Water Upgrade

The Big Bear Lake Resort Association enlisted Drake Cooper to help ramp-up marketing efforts to attract visitors to the Big Bear Lake region. This included not only a website redesign but cohesive brand upgrade.
Sean Young
Sean Young
February 18, 20112 min read

I have a dream…

Dream Big Winner Is In The House! We are pleased to announce that Drake Cooper will be dreaming big with…
Drake Cooper
Drake Cooper
February 1, 20111 min read

BEND KNEES WHEN LIFTING:: Brandbuilding for Bodybuilding.com

Bodybuilding.com approached Drake Cooper to help launch a key initiative through a national print campaign. A key challenge was to help grow Bodybuilding.com’s customer base without alienating it’s core audience, the competing bodybuilder. The Lift Life campaign is all about capturing the real-life pain and glory of transforming one's body.
Sean Young
Sean Young
January 10, 20112 min read

Web Media: Stock and Flow

2011 will be a year when social media becomes much more integrated with key business functions and many folks will…
John Drake
John Drake
December 10, 20102 min read

Nature’s Not In It. Or is it?

Being a nerdy music lover, I was very interested in the musical selection for the new Microsoft Kinect for X…
Drake Cooper
Drake Cooper
December 1, 20102 min read

Idaho Steelheads Digital Marketing Presentation

Idaho Steelheads digital marketing overview – UltraClean Smokeout – Chad Connally, Drake Cooper View more presentations from chadconnally. Presentation slides…
Drake Cooper
Drake Cooper
November 17, 2010