Building Trust on Social Media
Mashable published a great read, titled “The Science of Building Trust with Social Media.” Just last night, I was conversing…
March 9, 20101 min read
Sometimes consumers just want “Assurance”
Take a guess at who was Ad Age’s marketer of the year in 2009 and I bet the first thing…
March 9, 20101 min read
Creativity vs. Metrics – Why the Versus?
I read this AdAge article, titled “Why Metrics Are Killing Creativity in Advertising” last week and have been thinking about…
March 9, 20102 min read
CBH Homes’ Record Feb. Sales
Major congratulations to CBH Homes for selling 134 homes in the month of February. Amidst endless negative media reports about…
March 8, 20101 min read
The Big Pharmacy Chain Job-Uptake Inhibitor*
Pharmacy Recruitment Brochure for Albertson’s LLC Recruiting is tough. Especially in the shark-tank, feeding frenzy for recently graduated Pharmacists. The…
March 5, 20102 min read
We’ve Evolved Facebook: Some Basics Remain
Sat in on a webinar yesterday; the speaker was teaching small, private business-owners of the restaurant variety how to create…
March 4, 20102 min read
Beyond the Badge & Missing the Boat: Foursquare’s new Media Deals
This Mobile Behavior article reports that Foursquare has partnered with media companies like HBO and Warner Bros. to…well…engage fans, er,…
March 3, 20101 min read
Six Degrees of “Drink Yer Milk”
TV: United Dairymen of Idaho Milk Campaign Your mom or other parental unit probably told you a gazillion times to…
March 3, 20101 min read
Trust Must Come From Multiple Sources
If you haven’t spent time with Edelman’s Trust Barometer it’s worth exploring. The report examines our collective trust of businesses,…
March 2, 20102 min read
P&G Salutes Olympic Moms
If you know anything about athletics you know that they can be an emotional roller coaster. The Olympics are the…
February 28, 20101 min read