Terrific Grocery Idea

So here’s an example of what data and systems and creativity can do for the most unlikely product: mayonnaise.

Shoppers pick up Hellmann’s mayonnaise at the grocery store and then at check-out the register will note the Hellmann’s barcode and analyze all of the other ingredients being purchased. After doing that the receipt will print out a recipe of what can be made that night at home using those items and, of course, Hellmann’s.

What a great idea. It addresses the business challenge of showing how Hellmann’s can be used for so much more than just sandwiches.

From here.

Up Next

Will Work for Art

And you thought finding love on a street corner only happens in popular if not overly parodied 90’s movies involving…

Drake Cooper
Drake Cooper
June 12, 20122 min read