The World’s First Instant Direct Mail Piece

And now we present Lowe Roche/Toronto in perhaps one of the most creative and effective direct mail campaigns of the summer, achieving a reported response rate of 32%.

(For reference, the average postcard response rate is 1% – 2.5% according to the DMA’s recently released 2012 Response Rate Report.)

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London Olympic Opening Ceremony is Most Watched… Ever.

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