This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Good News for TV

TV is still victorious in “this economy” and even though many reports have us believing it’s falling by the wayside, recent research suggest otherwise.

An eMarketer’s poll found that 69% of Generation X-ers (age 27-43) named TV as their favorite medium. 77% of Baby Boomers (age 44-62) also list TV as their favorite medium. So much for the internet completely taking over.

To further support this, the Nielsen Company reports that U.S. TV viewing reached an all-time high in the 2008-2009 season. Americans are spending an average of 4 hours and 49 minutes a day in front of the TV – that’s up 20% from 10 years ago. The company also reports that 95% of all adults are reached by TV on a daily basis.

So what’s the message? You no longer have to feel guilty about hunkering down in front of the TV. It’s still cool.